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Click through rate explained

Campaign costs, conversion costs, acquisition costs: they all start with a click.

Why quality reach is more important than impressions

A game of smoke and mirrors can be sometimes played with Facebook ads reporting. That is why it is good to understand just what the metrics mean, and what is important to track for your business.

Why you have to “Pay to Play” on Facebook

Any reputable digital marketer will tell you that if you’re serious about your Facebook real estate marketing, you need to pay to play. The days of being able to promote your real estate business succ...

Real Estate Agents: How to turbo-charge your brand

Have you ever wondered why some real estate agents do well and others struggle?

How to win more listings, and deliver great outcomes to vendors

More than 10,000 agents across Australia, New Zealand, and America have discovered a better way to publish, at scale, eye-catching, automatically created and highly targeted ads to Facebook, Instagram...

Spend your time nurturing your marketplace, not on the ‘mundanes’ of marketing

These days, if you are not advertising your listings on social media, it is hard to look your vendor in the eye and tell them you’ve done everything to get the very best outcome for them when selling ...