Boosted posts may not be the best boost for your listings
There is a big difference between boosting a Facebook post and creating Facebook ads.
Facebook is now over 15 years old. If you still haven’t jumped on the Facebook bandwagon when it comes to your real estate business we are here to have the tough love conversation you need about why i...
The ongoing friction between Apple and third party app providers, like Facebook, has resulted in Apple declaring that Apple device owners will soon be asked to opt in to their IDFA [ID For Advertisers...
Whether you’re a well-established property manager with a large portfolio of clients and properties or you’re just starting out in the industry, it’s important to continuously think about how you can ...
Campaign costs, conversion costs, acquisition costs: they all start with a click.
A game of smoke and mirrors can be sometimes played with Facebook ads reporting. That is why it is good to understand just what the metrics mean, and what is important to track for your business.