Click through rate explained

Campaign costs, conversion costs, acquisition costs: they all start with a click.

CTR stands for click-through rate and measures the ratio of clicks (how often someone clicked on your ad) to impressions (how many times your ad was served).

Facebook calculates your CTR by dividing an ad’s total number of clicks by its total number of impressions and converted to a percentage.

For example, if 1,000 people saw your ad and 100 people clicked on it, Facebook first divides 100 (number of clicks) by 1,000 (number of impressions). The result of that calculation is 0.1, which is then multiplied by 100 to get your CTR percentage: 10%.

Click Maximiser

The ListingLogic Click Maximiser ad format is designed to drive maximum traffic to your listing landing page, with the ultimate objective of generating of enquiry once they land on your page.

The more people you get to click on your ad to ‘learn more’, the more traffic you drive to your landing page to check out the property in greater detail, maximising your chances of generating enquiry for that listing.

The way it works is, an ad will be created for every single image you have in your CRM for that listing. All ads will be published, and then within 24-36 hours it machine learns which ad/s are going to get you the most numbers of clicks back to the landing page, and just features them.

What is a good click-through rate?

According to Wordstream (April 2019 study), the average CTR for Facebook ads in the real estate sector is 0.99%.

The ListingLogic Click Maximiser ad format average 7.99% CTR.

For example, a $250 (ex GST) campaign typically reaches between 10,000 – 15,000 people, and generates on average 799 – 1199 clicks to the property landing page.

To see examples of Click Maximiser ads and the results these campaigns have achieved, send us an enquiry.

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