Most buyers already have a social connection to the postcodes they are looking to buy in. It makes sense that new listings content is one of the highest performing content types in social.

New listings content is social and digital media's most effective data generator. New listings content is also very cost-effective when driving relevant consumers to your website [or someone else’s website]. So, it’s unsurprising that portals are now thirsty for your social data.

Refer to this REB article: Domain amps up social media capability to meet consumers ‘where they are’.

To retain the value of your content, the agency must be the first publisher across social and digital channels.

In summary, the significance of new property listing content being distributed across digital channels such as Meta and Google lies in its freshness, relevance, visual appeal, local targeting, shareability, lead generation potential, market insights, and broad audience appeal, making it one of the most effective data generating content categories in the realm of social and digital media for real estate professionals and agencies. First publisher data is used to build postcode base digital advantage. This is the principle of First Publisher First protocols. 

As the content creator,  the agency should have a first-publisher advantage. This is the natural order. 

#Your Listings #Your data #Your market place.