What is the Apple service charge? 

Beginning later this month, when advertisers use the Facebook or Instagram iOS app to boost a post, Apple will handle the billing process, retaining a 30% service charge on the total ad payment (excluding taxes). It’s important to note that this service charge goes to Apple, not Meta.

What are boosted posts? 

This is a feature that allows businesses to quickly promote a piece of content without needing to set up a full campaign in Ads Manager.

What is Meta doing about it?

Passing the cost on… “We do not want to remove the ability to boost posts, as this would hurt small businesses by making the feature less discoverable and potentially deprive them of a valuable way to promote their business.”

Why we care.

Our solution could prove hugely beneficial to impacted businesses as they can boost posts via our simplified offering without paying the 30% charge, saving them money.

ListingLogic provides an alternative to paying the extra 30% service fee being apply boosts via iOS